SEO comparison
Subfolders vs Subdomains
4
Subfolders
vs
0
Subdomains
Verdict
Subfolders consolidate authority and are easier to manage. Use them unless you have a specific reason not to.
Detailed Comparison
| Criteria | Subfolders | Subdomains | Winner |
|---|---|---|---|
| Authority Consolidation | Shared (stronger) | Separate (weaker) | Subfolders |
| Setup Complexity | Simple | DNS + hosting per subdomain | Subfolders |
| Google's Preference | Officially neutral | Officially neutral | Tie |
| Analytics | One property | Separate properties | Subfolders |
| Content Management | Single codebase | Can be separate | Tie |
| Practical Results | Better in most tests | Works for large brands | Subfolders |
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