Web comparison
Wix vs Custom Website
1
Wix
vs
5
Custom Website
Verdict
Wix is fine for personal sites. Custom is necessary for business infrastructure.
Detailed Comparison
| Criteria | Wix | Custom Website | Winner |
|---|---|---|---|
| Initial Cost | $0-50/mo | $15K-40K | Wix |
| Performance | Poor (3-6s LCP) | Excellent (<1.5s) | Custom Website |
| SEO Control | Limited | Complete | Custom Website |
| Code Ownership | No (locked in) | Yes (you own everything) | Custom Website |
| Custom Integrations | Very limited | Unlimited | Custom Website |
| Migration Path | Rebuild from scratch | Iterate incrementally | Custom Website |
Related Articles
Need help choosing?
Talk to EmpiriumRelated Comparisons
WordPress vs Custom Website
Custom wins for scale and performance. WordPress wins for speed-to-market on simple sites.
Shopify vs Custom E-commerce
Shopify wins under $1M revenue. Custom wins above $5M or with complex requirements.
Squarespace vs Custom Website
Squarespace excels at visual design for simple sites. Custom wins when performance and integration matter.
Webflow vs Custom Development
Webflow is the best no-code option. Custom wins for complex apps and integrations.