How often should I publish blog posts for SEO?

Quality beats frequency, but consistency matters. The realistic answer: 2-4 high-quality articles per month is the sweet spot for most B2B companies. Each article should be 1,500-3,000 words, original, and targeting a specific keyword. Publishing 1 mediocre post per day is worse than 1 excellent post per week. Google ranks individual pages, not publishing frequency. A single 3,000-word comprehensive guide that earns backlinks will outrank 30 thin blog posts. The compounding effect: each quality article is an asset that generates traffic for years. After 12 months of publishing 3 articles/month, you have 36 indexed pages working for you 24/7. After 24 months: 72 pages. The traffic compounds because each article builds topical authority and internal linking strength. Content calendar: dedicate 60% to cornerstone content (comprehensive guides targeting medium-competition keywords), 30% to cluster content (subtopic deep-dives that link to cornerstones), and 10% to trending/newsjacking content (timely pieces that can earn quick links and traffic). The minimum viable cadence for SEO impact is 1 quality article per week. Below that, progress is too slow to build topical authority before competitors fill the gap.