Der moderne Marketing-Ops-Stack
A layer-by-layer breakdown of the marketing operations stack that actually works for B2B operators in 2026. CRM, automation, analytics, and integration patterns.
11 min read·Empirium Team
Digital Strategy
Marketing operations, CRM integration, automation, attribution, and the modern B2B tech stack.
All Strategy Articles (20)
Strategy11 min read
CRM-Integrationsmuster für B2B-Teams
The integration patterns that connect CRM systems to marketing, sales, and support tools — without creating data silos.
Strategy10 min read
E-Mail-Infrastruktur die wirklich zugestellt wird
Deliverability is infrastructure, not luck. SPF, DKIM, DMARC, IP warming, and the architecture that reaches the inbox.
Strategy12 min read
HubSpot vs Salesforce vs Pipedrive: Operator-Guide
An honest comparison of the three dominant B2B CRMs — pricing, customization, integration depth, and who each serves best.
Strategy9 min read
Lead Scoring das nicht lügt
Most lead scoring models produce false positives. A framework that actually predicts conversion based on behavioral and firmographic data.
Strategy10 min read
Vertriebsautomatisierung die nicht nach Spam aussieht
Automation that helps sales teams without annoying prospects — personalization, timing, and the line between helpful and intrusive.
Strategy11 min read
Der Tech-Stack eines B2B-SaaS mit 10M€ ARR
A reference architecture of the tools and systems that power a $10M ARR B2B SaaS company — from CRM to billing to analytics.
Strategy10 min read
Webhook-Architektur für zuverlässige Integrationen
Webhooks power real-time integrations but fail silently. Architecture patterns for reliable webhook processing at scale.
Strategy9 min read
API-First-Unternehmen: Warum es wichtig ist
API-first companies build products designed to integrate. Why this architectural choice affects your entire technology strategy.
Strategy10 min read
Das Ende des Marketing-Funnels (und was ihn ersetzt)
The linear marketing funnel no longer reflects how B2B buyers actually behave. The models that replace it.
Strategy11 min read
Attribution 2026: Jenseits von Last-Click
Last-click attribution misses 90 percent of the buyer journey. Multi-touch models, data clean rooms, and what actually works.
Strategy9 min read
Internes vs ausgelagertes Marketing-Ops-Team
When to hire marketing ops internally and when to outsource — cost models, skill requirements, and the hybrid approach.
Strategy9 min read
Die wahren Kosten individueller Integrationen
Custom integrations seem cheap to build but are expensive to maintain. The full lifecycle cost analysis for B2B operators.
Strategy11 min read
Workflow-Automatisierung: Zapier vs Make vs n8n vs Custom
Comparing no-code automation platforms against custom solutions — capabilities, pricing at scale, and the complexity ceiling.
Strategy10 min read
Marketing Data Warehouses: BigQuery, Snowflake, Postgres
How to centralize marketing data in a warehouse for unified reporting — choosing between BigQuery, Snowflake, and Postgres.
Strategy9 min read
Die moderne B2B-Kaufreise
B2B buying now involves 6-10 decision makers and 27 touchpoints. How to map and influence the modern buying committee.
Strategy12 min read
Eine CDP von Grund auf bauen
You don't need Segment to unify customer data. A practical guide to building a CDP with open-source tools and your data warehouse.
Strategy9 min read
Sales-Engineering-Tools für moderne Betreiber
The tools that sales engineers use to demo, scope, and close technical deals — from sandbox environments to proposal automation.
Strategy9 min read
Der Kalender des Operators: Produktive Woche strukturieren
A time management framework for operators — deep work blocks, meeting constraints, and the weekly rhythm that prevents burnout.
Strategy10 min read
Warum Ihr Dashboard Sie anlügt
Most marketing dashboards show vanity metrics and hide real performance. The reporting problems and how to fix them.
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