El stack de marketing ops moderno
A layer-by-layer breakdown of the marketing operations stack that actually works for B2B operators in 2026. CRM, automation, analytics, and integration patterns.
11 min read·Empirium Team
Digital Strategy
Marketing operations, CRM integration, automation, attribution, and the modern B2B tech stack.
All Strategy Articles (20)
Strategy11 min read
Patrones de integración CRM para equipos B2B
The integration patterns that connect CRM systems to marketing, sales, and support tools — without creating data silos.
Strategy10 min read
La infraestructura de email que realmente entrega
Deliverability is infrastructure, not luck. SPF, DKIM, DMARC, IP warming, and the architecture that reaches the inbox.
Strategy12 min read
HubSpot vs Salesforce vs Pipedrive: guía del operador
An honest comparison of the three dominant B2B CRMs — pricing, customization, integration depth, and who each serves best.
Strategy9 min read
El lead scoring que no miente
Most lead scoring models produce false positives. A framework that actually predicts conversion based on behavioral and firmographic data.
Strategy10 min read
Automatización de ventas que no parece spam
Automation that helps sales teams without annoying prospects — personalization, timing, and the line between helpful and intrusive.
Strategy11 min read
El stack técnico de una empresa B2B SaaS de $10M
A reference architecture of the tools and systems that power a $10M ARR B2B SaaS company — from CRM to billing to analytics.
Strategy10 min read
Arquitectura webhook para integraciones fiables
Webhooks power real-time integrations but fail silently. Architecture patterns for reliable webhook processing at scale.
Strategy9 min read
Empresas API-First: por qué importa
API-first companies build products designed to integrate. Why this architectural choice affects your entire technology strategy.
Strategy10 min read
La muerte del embudo de marketing (y qué lo reemplaza)
The linear marketing funnel no longer reflects how B2B buyers actually behave. The models that replace it.
Strategy11 min read
Atribución en 2026: más allá del last-click
Last-click attribution misses 90 percent of the buyer journey. Multi-touch models, data clean rooms, and what actually works.
Strategy9 min read
Equipo marketing ops interno vs externalizado
When to hire marketing ops internally and when to outsource — cost models, skill requirements, and the hybrid approach.
Strategy9 min read
El coste real de las integraciones a medida
Custom integrations seem cheap to build but are expensive to maintain. The full lifecycle cost analysis for B2B operators.
Strategy11 min read
Automatización: Zapier vs Make vs n8n vs Custom
Comparing no-code automation platforms against custom solutions — capabilities, pricing at scale, and the complexity ceiling.
Strategy10 min read
Data warehouses marketing: BigQuery, Snowflake, Postgres
How to centralize marketing data in a warehouse for unified reporting — choosing between BigQuery, Snowflake, and Postgres.
Strategy9 min read
El viaje de compra B2B moderno
B2B buying now involves 6-10 decision makers and 27 touchpoints. How to map and influence the modern buying committee.
Strategy12 min read
Construir una CDP desde cero
You don't need Segment to unify customer data. A practical guide to building a CDP with open-source tools and your data warehouse.
Strategy9 min read
Herramientas de sales engineering para operadores
The tools that sales engineers use to demo, scope, and close technical deals — from sandbox environments to proposal automation.
Strategy9 min read
La agenda del operador: estructurar una semana productiva
A time management framework for operators — deep work blocks, meeting constraints, and the weekly rhythm that prevents burnout.
Strategy10 min read
Por qué tu dashboard te miente
Most marketing dashboards show vanity metrics and hide real performance. The reporting problems and how to fix them.
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