Lo stack marketing ops moderno
A layer-by-layer breakdown of the marketing operations stack that actually works for B2B operators in 2026. CRM, automation, analytics, and integration patterns.
11 min read·Empirium Team
Digital Strategy
Marketing operations, CRM integration, automation, attribution, and the modern B2B tech stack.
All Strategy Articles (20)
Strategy11 min read
Pattern di integrazione CRM per team B2B
The integration patterns that connect CRM systems to marketing, sales, and support tools — without creating data silos.
Strategy10 min read
L'infrastruttura email che consegna davvero
Deliverability is infrastructure, not luck. SPF, DKIM, DMARC, IP warming, and the architecture that reaches the inbox.
Strategy12 min read
HubSpot vs Salesforce vs Pipedrive: guida dell'operatore
An honest comparison of the three dominant B2B CRMs — pricing, customization, integration depth, and who each serves best.
Strategy9 min read
Il lead scoring che non mente
Most lead scoring models produce false positives. A framework that actually predicts conversion based on behavioral and firmographic data.
Strategy10 min read
Automazione vendite che non sembra spam
Automation that helps sales teams without annoying prospects — personalization, timing, and the line between helpful and intrusive.
Strategy11 min read
Lo stack tecnico di un'azienda B2B SaaS da 10M€
A reference architecture of the tools and systems that power a $10M ARR B2B SaaS company — from CRM to billing to analytics.
Strategy10 min read
Architettura webhook per integrazioni affidabili
Webhooks power real-time integrations but fail silently. Architecture patterns for reliable webhook processing at scale.
Strategy9 min read
Aziende API-First: perché conta
API-first companies build products designed to integrate. Why this architectural choice affects your entire technology strategy.
Strategy10 min read
La morte del funnel marketing (e cosa lo sostituisce)
The linear marketing funnel no longer reflects how B2B buyers actually behave. The models that replace it.
Strategy11 min read
Attribuzione nel 2026: oltre il last-click
Last-click attribution misses 90 percent of the buyer journey. Multi-touch models, data clean rooms, and what actually works.
Strategy9 min read
Team marketing ops interno vs esternalizzato
When to hire marketing ops internally and when to outsource — cost models, skill requirements, and the hybrid approach.
Strategy9 min read
Il vero costo delle integrazioni personalizzate
Custom integrations seem cheap to build but are expensive to maintain. The full lifecycle cost analysis for B2B operators.
Strategy11 min read
Automazione: Zapier vs Make vs n8n vs Custom
Comparing no-code automation platforms against custom solutions — capabilities, pricing at scale, and the complexity ceiling.
Strategy10 min read
Data warehouse marketing: BigQuery, Snowflake, Postgres
How to centralize marketing data in a warehouse for unified reporting — choosing between BigQuery, Snowflake, and Postgres.
Strategy9 min read
Il percorso d'acquisto B2B moderno
B2B buying now involves 6-10 decision makers and 27 touchpoints. How to map and influence the modern buying committee.
Strategy12 min read
Costruire una CDP da zero
You don't need Segment to unify customer data. A practical guide to building a CDP with open-source tools and your data warehouse.
Strategy9 min read
Strumenti di sales engineering per operatori
The tools that sales engineers use to demo, scope, and close technical deals — from sandbox environments to proposal automation.
Strategy9 min read
L'agenda dell'operatore: strutturare una settimana produttiva
A time management framework for operators — deep work blocks, meeting constraints, and the weekly rhythm that prevents burnout.
Strategy10 min read
Perché la tua dashboard ti mente
Most marketing dashboards show vanity metrics and hide real performance. The reporting problems and how to fix them.
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