How do I track my SEO performance?

Track SEO with three tools and five metrics. Tools: 1) Google Search Console (free, essential) — shows impressions, clicks, average position, and indexed pages for your actual Google search data. 2) Google Analytics 4 (free) — shows organic traffic, user behavior, conversions, and engagement metrics. 3) Ahrefs or Semrush ($99-129/month) — shows keyword rankings, backlink profile, competitor analysis, and site audits. Five key metrics: 1) Organic traffic (GA4) — total sessions from search engines. Target: +15-25% month-over-month for new sites. 2) Keyword rankings (Ahrefs/Semrush) — track 50-100 target keywords. Monitor position changes weekly. 3) Indexed pages (Search Console) — how many of your pages Google has indexed vs how many you submitted. Target: 95%+ index rate. 4) Click-through rate (Search Console) — percentage of impressions that result in clicks. Average: 2-5%. Improve with better title tags and meta descriptions. 5) Conversion rate (GA4) — percentage of organic visitors who take desired action (form submission, demo request). Track monthly. Reporting cadence: check rankings weekly, review full metrics monthly, conduct deep analysis quarterly. Create a dashboard (Looker Studio is free) that pulls from all three sources for a unified view.