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SEO & Ranking

International SEO, Core Web Vitals, content strategy, and technical SEO infrastructure that compounds.

Cornerstone Guide

Internationell SEO 2026: Operatörens spelbok

The complete technical and strategic guide to ranking across multiple countries and languages. Hreflang, content strategy, and measurement — no shortcuts.

11 min read·Empirium Team

All SEO Articles (20)

SEO11 min read

Hreflang rätt: Teknisk guide för flerspråkiga sajter

Most hreflang implementations are broken. A technical guide to correct implementation with validation methods and common pitfalls.

SEO13 min read

Core Web Vitals: Kompletta optimeringsguiden 2026

Every Core Web Vitals metric explained with specific optimization techniques — LCP under 1.5s, CLS at zero, INP under 100ms.

SEO9 min read

Nyckelordsdensitetens död: Vad som rankar 2026

Keyword density is dead. Here is what Google actually uses to rank content in 2026 — topical depth, entity coverage, and user signals.

SEO10 min read

Schema-markup som faktiskt driver trafik

Most schema markup adds no SEO value. The specific schema types that trigger rich results and measurably increase click-through rates.

SEO10 min read

Tematisk auktoritet: Bygg den på 90 dagar

A 90-day plan for building topical authority in your niche — content clustering, internal linking, and authority signals.

SEO9 min read

Intern länkstrategi för maximal SEO-effekt

Internal links distribute page authority and help Google understand site structure. The strategy that maximizes both.

SEO8 min read

Varför din Sitemap.xml förmodligen är fel

Common sitemap mistakes that waste crawl budget — including wrong URLs, missing hreflang, and stale lastmod dates.

SEO11 min read

B2B SEO-spelboken: Andra regler, andra taktiker

B2B SEO targets different keywords, conversion paths, and buying cycles than B2C. The playbook for B2B operators.

SEO9 min read

Innehållsbeskärning: När mindre innehåll ger mer trafik

Removing or consolidating underperforming content can increase overall site traffic. The methodology for strategic content pruning.

SEO10 min read

Sanningen om bakåtlänkar 2026

Backlinks still matter but the game has changed. Quality signals, toxic link risks, and ethical link building strategies.

SEO10 min read

E-E-A-T förklarat: Hur Google verkligen utvärderar expertis

Experience, Expertise, Authoritativeness, and Trust — what they mean, how Google measures them, and how to improve yours.

SEO13 min read

AI-sökning (SGE, Perplexity, ChatGPT): Optimera för nästa era

AI search engines are reshaping discovery. How to ensure your content gets cited by SGE, Perplexity, and ChatGPT.

SEO11 min read

Programmatisk SEO: Skala till tusentals sidor

How to generate thousands of search-optimized pages programmatically — from data sources to templates to quality control.

SEO9 min read

Lokal SEO för tjänsteföretag

Local SEO strategy for service businesses — Google Business Profile optimization, local citations, and review management.

SEO8 min read

Varför din sajthastighet inte stämmer med Lighthouse

Lighthouse scores and real user performance often disagree. Understanding the gap between lab data and field data.

SEO9 min read

Crawlbudgetoptimering för stora sajter

For sites with 10K plus pages, crawl budget determines how quickly Google discovers and indexes new content.

SEO9 min read

Utvalda utdrag 2026: Hur du vinner position noll

Featured snippets capture 8 percent of clicks on average. The content structures and formats that win position zero.

SEO12 min read

SEO-revisionsramverket vi använder i varje projekt

The complete SEO audit framework — technical, on-page, off-page, and content — with scoring methodology and priority matrix.

SEO10 min read

Innehållshubbstrategi: Arkitekturen som vinner SERP:ar

Content hubs organize related articles around pillar topics, building topical authority that individual articles cannot achieve alone.

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