How do I optimize for AI search (ChatGPT, Perplexity)?

AI search engines (ChatGPT Browse, Perplexity, Google SGE) pull answers from web pages and synthesize them. To appear in AI search results, you need to be a source that AI systems cite. Key differences from traditional SEO: AI search values direct, clear answers over keyword density. Long, winding articles get passed over for content that states facts concisely. Structure for AI citation: 1) Answer the question in the first paragraph — AI extracts the clearest statement it finds. 2) Use structured data (FAQ schema, HowTo schema) — AI systems parse structured data more reliably. 3) Include specific data points — numbers, statistics, and benchmarks get cited more often than opinions. 4) Be the original source — AI systems trace citations; being the original source of data or insight increases citation likelihood. 5) Comprehensive coverage — cover the topic more thoroughly than competitors. AI systems prefer sources that answer follow-up questions without needing to cite additional sources. What does NOT help: keyword stuffing, SEO tricks, thin content, and content that rehashes what others have already published. AI search rewards genuine expertise and original contribution. The strategy is compatible with traditional SEO — write the best, most comprehensive content on your topics. Both Google and AI search engines reward it.